In an interview with the New York Times, Steve Jobs biographer Walter Issacson spoke about how Jobs wanted to disrupt 3 big industries that affect millions of people around the world every single day.
He had three things that he wanted to reinvent: the television, textbooks and photography. He really wanted to take these on. — One on One: Walter Isaacson, Biographer of Steve Jobs (NYTimes)
It is this 3rd industry – the art and business of photography – that Italian designer Antonio DeRosa has taken on. In what he calls the “iCam“, DeRosa has come up with a series of illustrations that visually describe what an Apple Camera might look like, if they ever ended up inventing one for the iPhone.
Here is how DeRosa has imagined the iPhone Camera would look like.
The iCam Camera as a photo Projector.
Taking photographs with the iCam Camera
The iPhone Socket in the iCam Camera.
Will The iCam Design Work?
While I love DeRosa‘s design concepts and his wild imagination, I think there is a fundamental flaw in this iPhone Camera design. The iPhone camera lenses – all the way upto the latest iPhone 4S – are located in the top left on the back. This concept camera casing shows a camera lens right in the middle.
How will the camera actually take pictures? Where is the connection between the center iCam lens and the iPhone’s built-in lens? It would be hard to expect Apple or iPhone to drastically change it’s phone design to move the iPhone’s lens from the top left – which is located there for a very good reason – to the middle of the phone just so it can fit into a prototype like this.
Nevertheless this iCam design concept is turning a lot of heads in the Internets. It is only a matter of time before some manufacturer somewhere in the world gets in touch with DeRosa to make this concept into reality.
Meanwhile, check out all 44 High-Res iCam concept illustrations on DeRosa’s Studio website here.
[iCam concept photos via Antonio DeRosa]