The very first “Think Different” ad campaign that Apple produced was narrated by CEO Steve Jobs himself. It never aired.
I located the original commerical that Steve Jobs narrated on youTube (posted by dogtownmac in Feb 2009).
Here it is.
The ad that did air in 1997 was narrated by actor Richard Dreyfuss – best known for his role in Jaws and his portrayal of Oscar award winning performance as a struggling actor in The Goodbye Girl (1977).
Still, I think Apple should’ve aired this version of the ad, narrated by Steve Jobs. It is sincere. It is authentic. It is Steve Jobs.